Web Analytics

In the vast digital ethos, where every click, scroll, and interaction counts, understanding user behavior is more than a luxury—it’s a necessity. The art and science of decoding these user behaviors lie in web analytics. And in the realm of web analytics, tools like Google Analytics, Google Tag Manager, and Google Data Studio have emerged as the guiding stars. Let’s understand the power of these tools and the role of KPI dashboards in transforming raw data into actionable insights.