Leading Web Branding, Messaging and Storytelling in Boston

At Consensus, every online experience is an authentic expression of its creator’s purpose and passion, seamlessly connecting with the audience on a deeper, more meaningful level through storytelling, videos, interactivity, and design. To learn about our full suite of creative services, please click HERE.

Strategic Messaging and Storytelling

At Consensus Interactive, strategic messaging and storytelling are at the core of creating a compelling and memorable digital experience. Our process will ensure the final messaging is aligned with your brand’s goals and resonates with your target audiences.

Following our process, we will craft a strategic, engaging narrative for your organization that resonates with visitors, innovators, investors, and executives alike. The result will be a website that not only tells your story but drives users to take action

01 Discovery & Research

Objective:  Understand your core values, target audiences, and business goals.

• Stakeholder Interviews: We will conduct in-depth interviews with key members of your team to understand your business’s nuances, unique value proposition, and vision.
• Audience Analysis: Our team will analyze your key audiences, including healthcare founders, C-suite executives from health systems and payers, and co-investors. We will identify their pain points, motivations, and decision-making processes to craft resonating messages.
• Competitor Research: We’ll study your competitors to understand their messaging and identify opportunities to differentiate your company.
• Brand Voice & Tone Assessment: A comprehensive review of your existing brand voice and tone will ensure consistency while refreshing and refining the narrative to match your brand’s evolution.

 

02 Crafting the Narrative

Objective: Define a compelling, cohesive brand story that differentiates your company from its competitors.

• Positioning Statement: We will develop a clear, concise positioning statement that encapsulates what makes your company unique. This will serve as the foundation for all website messaging.
• Key Messaging Pillars: We will create key messaging pillars based on your high-level goals—such as positioning your company as the category leader and showcasing thought leadership. These will highlight your differentiated model, industry expertise, and credibility.
• Story Framework: The messaging will follow a logical narrative framework, guiding users through your story from who you are, what you do, to why it matters. Each page on the site will support and reinforce this narrative to create a seamless user experience.

 

03 Message Development

Objective: Transform insights into clear, engaging website copy that drives action.

• Homepage Messaging: The homepage will serve as the entry point to your brand story, with bold, impactful messaging that conveys your company’s leadership and vision at a glance.
• Service Pages & Content: We will create messaging for individual pages (e.g., Approach, Team, Portfolio) that communicates the value of your services, highlights key differentiators, and speaks directly to the needs of your target audiences.
• Thought Leadership Positioning: We’ll craft language to showcase your team’s expertise and industry insights through blogs, case studies, and podcasts. This will reinforce your company as a trusted authority in innovation.

 

04 Storytelling Through Design

Objective: Align visuals with messaging to create a holistic, engaging experience.

• Visual Storytelling: Messaging will be complemented by a bold, dynamic design that visually reflects your brand narrative. We’ll use visuals, graphics, and content placement to amplify key messages and guide users through the website in a cohesive manner.
• Interactive Content: Dynamic content modules will allow your story to evolve and adapt, providing users with fresh insights and reinforcing key messages over time. Interactive elements will be used to engage visitors, making complex information accessible and memorable.

 

05 Collaborative Refinement

Objective: Ensure messaging aligns perfectly with your vision and goals.

• Feedback Loops: We’ll involve your team in reviewing drafts and providing feedback throughout the process. This iterative approach allows for refinement, ensuring the final messaging represents your brand.
• Testing & Adjustments: We will conduct A/B testing on key messaging areas to see which narratives resonate most with users, adjusting the messaging based on real-time performance data.

 

06 Final Integration

Objective: Ensure consistency and alignment across all touchpoints.

• Unified Brand Messaging: Once the messaging is finalized, we’ll ensure it is consistently applied across all parts of the website—headlines, body copy, call-to-action buttons, and more—creating a cohesive and powerful digital presence.
• Guidelines: We will provide updated brand messaging guidelines to ensure all future communications align with the new narrative, helping your company maintain consistency across all marketing channels.