The language of the Why creates connections. “Why” is important in a brand experience because it helps to connect the customer emotionally to your brand and its purpose. It communicates the brand’s values and beliefs and allows the customer to understand your brand’s mission. Knowing “why” a brand exists and what it stands for can create a sense of trust and loyalty with your customers and sets your brand apart from its competitors.

As a digital UX and experience group, we work with our clients to understand their “why” – causes and beliefs that are paramount in delivering the greatest user experience. The neuroscience behind our approach is incredibly interesting – humans respond best when online experiences communicate with those parts of their brain that control emotions, behaviour and decision-making.A well-crafted experience — one based on motivators and emotional design — helps give focus to how an organization can truly help its users by communicating its exceptional value.