Part Three: The Consensus Approach on Post-Production
For the third (and final) post in this series on product video shoots, we thought it was only fitting to break our key post-production ideologies into three parts. We’ve found post-production to be one of the most challenging and interesting points of the video shoot process. One minute you’re engaged in the live action on set watching the scripts unfold before your eyes. The next, you’re behind a desk waiting for the next cut. The difference in velocity between the pre and post worlds can be a bit jarring, but we’ve landed on a process that works for us, and for our clients.
When it comes to post-production, we’ve found the following practices to be the most effective to ensure a successful product video. One, let the director be the director. Two, make the most out of internal reviews; and three, get the most out of each video.