Why the Headless CMS Changes Everything

How the headless CMS empowers content creators to publish quickly, everywhere, anytime. And why every company should adopt it now.

As a former CMS product manager and leader of an emerging technologies team, we continue to evaluate solutions for our clients across a number of technologies (PHP, .NET, React, Ionic and Angular) and vendors — Acquia, Kentico, Sitecore, WordPress, etc..

In doing this, we focus on many areas – product features, roadmap strategy, market presence, capabilities, mobile support, cloud deployment and integration with components such as marketing and commerce. Read more

How Content Marketing Can Change Behavior

content marketing changes behavior

The 3 steps to creating content that engages, persuades, and ultimately, changes behavior.

We’re a bunch of endlessly curious word nerds who love to tell a good story backed up by research and a strong point of view.

But more to the point, we love to create content that changes behavior, because we’re suckers for outcomes that drive business metrics. Read more

How to Design CTAs for a Maximum CTR

how to design CTAs

Our 5 rules for how to design calls-to-action that get clicks, every time.

We’re inundated with digital display ads these days. But how many times has one of those little ads made you click?

What grabs a person’s interest as they’re browsing through the latest political Buzzfeed article or pulls them away from another HuffPo Top 10 Most Adorable Puppy Moments?

Instinctively we know (and the data supports this) that relevant, actionable copy and supreme clickability are the 2 keys to CTA performance. But what does that really mean in terms of design? At Consensus there are a few guidelines and best practices we follow when we design CTAs in order to make the biggest impact and get audiences clicking.

Read more

3 Steps to Effective Data Visualization

How to use data visualization to turn your data into insights everyone can understand

How many times have you opened your latest analytics report and not understood what you were looking at? Is it a spreadsheet with endless rows and columns? Or maybe it’s a few cherry picked KPIs that tell a nice story, but don’t show you the full picture.

Reports not only need to be immediately understandable by their designated audience, but they need to focus on the metrics that matter.


Read more

Social Media Campaigns: The Best Way to Increase Your ROI

Social Media CampaignsA creative refresh is the best way to maximize your social media campaign’s ROI before the year ends.

Social media is one of our favorite advertising channels. Not just because social media campaigns are effective, but because social gives us an easy way to test lots and lots of different messages and visuals and find out what works best. (And we’re suckers for optimizing our creative.)

As the end of 2017 approaches, it’s a great moment to review your social media campaign’s performance and your creative, and give it a refresh.

Read more

How Our Design-Led Approach Drives Business Outcomes

The average internet user sees upwards to 5,000 ads a day. In this busy digital age, design can be the deciding factor in customer decisions and, ultimately, conversions.
“Design isn’t just about beauty; it’s about market relevance and meaningful results.”
John Maeda

A recent survey found that design-led agencies are more strategic in their thinking and hold ideas of emotion, research, and an open fostering of “a good idea can come from anywhere,” in a much higher regard than non-design-led agencies.

At Consensus, our creative team jumpstarts every project or campaign, laying out the vision for the experience from the very beginning, generating ideas, providing direction, and sculpting the ultimate customer experience across each specified channel or the omnichannel.

Read more

3 Easy Ways to Optimize Your Digital Experience for Maximum ROI

digital experience investments for ROIOr, how to spend your remaining Q4 budget to set yourself up for success in 2018

Creating digital experiences that convert is what we do here at Consensus. There are 4.93 billion web pages — that’s a lot of content. And you can bet only a small fraction of that content is properly optimized for search, nevermind optimized to convert.

As you look toward setting yourself up for success in 2018 with strong year-end investments, here are three digital initiatives that are rich in “bang for your buck” potential.

Read more

4 Content Marketing Investments You Need to Make in Q4

Infographics drive lead generationThe best content marketing assets you can invest in to maximize your ROI in 2018.

We’re embracing red wine and cashmere season here at Consensus. We’re also embracing the beginning of Q4 and our many clients who are looking for ways to “use it or lose it “—their year-end budgets, that is.

For us, 2017 has been the year of Content Marketing. We conceived and created a lot of fabulous infographics, social animations, case studies and thought leadership content for our clients.

And then we watched all that smart content convert into leads.

So, if you’re thinking about how you can spend the rest of your 2017 budget, we’ve got some ideas:

Read more

Improving the Healthcare Experience

Digital experiences for healthcare clientsWe’re passionate about producing results for our healthcare clients.

At Consensus, we get that every “prospective patient” is really a scared mom, worried daughter, or a sick patient. They’re trying to learn everything they can during a difficult time – which means they need answers they can trust quickly.

Creating smart digital experiences is what we do best, and for the past 6 years we’ve done this time and time again for our healthcare clients, with great results.

Read more

Get Healthy – One Keystroke at a Time

 Building the World’s Fastest Doctor Finder

Imagine you are challenged with building the world’s most amazing doctor finder. Where would you begin? The user experience studying users’ habits, relevancy and search patterns? Data architecture and choosing a mongo database (show me your super cache)? Traversing the ether for the “best” search technology? How about all of the above?

Read more