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//User Experience

Headless CMS – The Ultimate Cross-Platform Solution

A Headless CMS is a back-end-only content management system where the content is stored and delivered through an API without a default front-end system or presentation layer.

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Google Analytics – The Importance of Web Site Intelligence

Google Analytics is a powerful tool that businesses can use to track and analyze the performance of their website – especially with its ability to track engagement and conversion rates, which are key indicators of the effectiveness of a website. Engagement refers to the amount of time that visitors spend on a website and the..

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User Experience – Art and Science

User experience (UX) is a crucial aspect of any business or product, as it directly impacts how customers interact and engage with a brand. In today’s fast-paced digital world, where attention spans are short and competition is fierce, the user experience is more important than ever. UX design is the process of creating products and..

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7 Factors that Influence UX and Why It is Important

User Experience (UX) is crucial to a product’s success or failure in the market, but what exactly do we mean by UX? UX is frequently confused with usability, which refers to how easy a product is to use. While usability is still important, UX has evolved to encompass much more than usability, and it is..

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The Headless CMS: Our Story

With the goal of driving sales efforts, our client asked Consensus to develop an application that would empower their sales force to compare pricing and services against their competition in real-time, at the point of sale. Our teams partnered to strategize, design, and develop this new application, centered around a headless approach.

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User Story Workshops

Successful online experiences enable users (i.e. customers, site visitors, etc.) to accomplish their goals. But oftentimes, in the design process, keeping users’ goals top-of-mind is no easy task.

To overcome this hurdle there is a simple yet effective exercise that ends with what we call a User Story Index. By the name alone you can derive two important facts about the exercise: it is about users (or site visitors) and what they want to accomplish when visiting a Website.

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