Google Analytics – The Importance of Web Site Intelligence
Google Analytics is a powerful tool that businesses can use to track and analyze the performance of their website – especially with…Read more
User Experience – Art and Science
User experience (UX) is a crucial aspect of any business or product, as it directly impacts how customers interact and engage with…Read more
7 Factors that Influence UX and Why It is Important
User Experience (UX) is crucial to a product’s success or failure in the market, but what exactly do we mean by UX?…Read more
Headless CMS – A Game Changing Approach
As a former CMS product manager and leader of an emerging technologies team, we continue to evaluate solutions for our clients across a number of technologies (PHP, .NET, React, Ionic and Angular) and vendors — Acquia, Kentico, Sitecore, WordPress, etc..
In doing this, we focus on many areas – product features, roadmap strategy, market presence, capabilities, mobile support, cloud deployment and integration with components such as marketing and commerce.Read more
The Headless CMS: Our Story
With the goal of driving sales efforts, our client asked Consensus to develop an application that would empower their sales force to compare pricing and services against their competition in real-time, at the point of sale. Our teams partnered to strategize, design, and develop this new application, centered around a headless approach.Read more
User Story Workshops
Successful online experiences enable users (i.e. customers, site visitors, etc.) to accomplish their goals. But oftentimes, in the design process, keeping users’ goals top-of-mind is no easy task.
To overcome this hurdle there is a simple yet effective exercise that ends with what we call a User Story Index. By the name alone you can derive two important facts about the exercise: it is about users (or site visitors) and what they want to accomplish when visiting a Website.Read more