Boston Digital Agency
User Experience (UX) is crucial to a product’s success or failure in the market, but what exactly do we mean by UX? UX is frequently confused with usability, which refers to how easy a product is to use. While usability is still important, UX has evolved to encompass much more than usability, and it is…
As a former CMS product manager and leader of an emerging technologies team, we continue to evaluate solutions for our clients across a number of technologies (PHP, .NET, React, Ionic and Angular) and vendors — Acquia, Kentico, Sitecore, WordPress, etc..
In doing this, we focus on many areas – product features, roadmap strategy, market presence, capabilities, mobile support, cloud deployment and integration with components such as marketing and commerce.
With the goal of driving sales efforts, our client asked Consensus to develop an application that would empower their sales force to compare pricing and services against their competition in real-time, at the point of sale. Our teams partnered to strategize, design, and develop this new application, centered around a headless approach.
Successful online experiences enable users (i.e. customers, site visitors, etc.) to accomplish their goals. But oftentimes, in the design process, keeping users’ goals top-of-mind is no easy task.
To overcome this hurdle there is a simple yet effective exercise that ends with what we call a User Story Index. By the name alone you can derive two important facts about the exercise: it is about users (or site visitors) and what they want to accomplish when visiting a Website.