Boston Digital Agency – Consensus Interactive
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Digital Strategy

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Digital Marketing & Strategy

Consensus Interactive specializes in creating digital marketing and transformation strategies for businesses. Our team of experts will help you develop a strategy that meets your goals.

Our Approach
A robust digital strategy, complemented by solid market intelligence, is integral to successful web development in the digital era. One key aspect of this strategy often involves website re-design, ensuring that your online presence remains dynamic, relevant, and engaging.

Effective web development goes beyond coding and design; it requires a well-crafted digital strategy that aligns with your business objectives. With technology evolving rapidly, website re-design becomes essential to incorporate the latest functionalities and trends, enhancing user experience and satisfaction. A fresh, intuitive, and responsive design ensures your website meets the evolving needs of your audience and stays competitive in the digital landscape.

Market intelligence is crucial in informing your digital strategy and guiding your website re-design. By understanding your audience’s behavior, preferences, and needs, you can create a website that truly resonates with them. Furthermore, market intelligence offers insights into competitive dynamics, industry trends, and potential opportunities, helping you make informed decisions and stay ahead of the curve.

A well-executed website re-design based on robust market intelligence can significantly improve your website’s performance. It can enhance user engagement, improve conversion rates, and strengthen your brand’s online presence. Moreover, it ensures your website remains SEO-friendly, increasing your visibility in search engine results and driving more organic traffic.

In conclusion, the importance of digital strategy and market intelligence in web development cannot be overstated. They serve as guiding principles, driving the success of your online presence. By prioritizing regular website re-design and leveraging market intelligence, you can ensure your website remains an effective, powerful tool for your business.

Areas of Expertise
Market Intelligence

Based on analytics & competitor insights, our team will help you identify high-impact ideas – enabling us to design and develop an experience that will make a difference for your users.

Assessment and Gap Analysis

Consensus Interactive’s team will review all current research documents and assets as they pertain to the strategic direction of the new experience including existing user surveys, interviews and Google Analytics in order to incorporate them into our overall assessment.

Market Research

Onsite and/or teleconference strategy sessions to understand the statement of business value for the company (short term, medium term, long term). This may include areas such as business strategy, audience insights, brand architecture, and sales process.

Stakeholder Interviews

Survey internal and external stakeholders on current and proposed interactive initiatives via onsite and/or teleconference strategy sessions to understand business strategy, audience insights, brand architecture, and sales process.

User Journeys

A journey map is a visualization of the experience that a user goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline and fleshing out a user’s thoughts and emotions in order to create a narrative.

Audience Matrix

An audience matrix represents comparative segments of users and defines their behavioral patterns and motivators in purchasing decisions, use of technology or products, customer service preferences, and lifestyle choices.

Features Roadmap

Our features matrix allows our team to systematically identify, analyze, and rate the performance of relationships between sets of values and information. The features matrix is useful for looking at many decision factors and assessing each factor’s relative significance.


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