Primary Research (Stakeholders Interviews)
Survey internal and external stakeholders on current and proposed interactive initiatives. This consists of onsite and/or teleconference strategy sessions to understand statement of business value for the company (short term, medium term, long term). This includes business strategy, audience insights, brand architecture and sales process.
Primary Research (Users)
Category, Best-In-Class, Environmental Assessment
Consensus Interactive will work with your subject matter experts to map out the various customer benefits unique to you that can be leveraged to enhance the user experience on the new website.
A questionnaire will be provided to guide you through this process. The result of this session is to determine perception of customer challenges and pain points, which will enable Consensus Interactive to address the following questions:
• Goals: What are the quantifiable and measurable metrics your organization will use to agree on success?
• Position: How do you want customers to perceive you?
• Engagement: How would you like your customer to interact with your brand
• Audience: Who is your target market and audience?