Our process brings together a collaborative group to use its expertise for making an informed decision. Regardless of the outcome, the exercise promotes productive, structured conversation: the options at hand weighed against the criteria important to the business.
Our final roadmap represents a shared visual representation of a data-driven ranking and indicates a democratic process, rather than the opinions of any one individual.
As digital practitioners, we are often caught in a balancing act: usability improvements, tasks to be done, design ideas, personas, resources — the list goes on. The reality is that not everything can be done at once. Making an informed decision on what to prioritize can be daunting.
A prioritization matrix serves to identify the most important problems. This structured, objective approach helps achieve collaborative consensus while satisfying the varied needs of the user and business.
At Consensus, loving the experience is part of our DNA – it’s where we come from.
Market Research / User Journeys / Roadmap
Campaigns / Web / Video
Branding / Web Design / Animation / Video
CMS / Headless / e-Commerce
IA / UX / User Testing
Paid Search / Display / Email
Research / Measurement / Dashboards
Listening / Content Strategy / Community Management
