Benefits not features
Research shows that people’s purchasing behavior is based on their perceived value of the benefits of a product.
Focus on 3-5 benefits
Position your product as a solution to your target audience’s problems and challenges.
Use throughout the ecosystem
On your website, in social media and in your content marketing, consistently promoting your product benefits drives awareness and trust.
You are in good company
“Congratulations to the Consensus team on a fantastic launch of Tufts Health Plan.”