Omni-Channel Success
Benefits Sell, Features Do Not
We develop persuasive experiences that authentically connect with your target audience, fundamentally moving them from awareness through consideration into the buying phase.
Our unique approach to creating experiences includes the formulation of “reasons to believe” identifying and elegantly articulating the key benefits (not features) of your products and services in a way that can be reiterated throughout your brand.
01.
Benefits not features
Research shows that people’s purchasing behavior is based on their perceived value of the benefits of a product.
02.
Focus on 3-5 benefits
Position your product as a solution to your target audience’s problems and challenges.
03.
Use throughout the ecosystem
On your website, in social media and in your content marketing, consistently promoting your product benefits drives awareness and trust.
You are in good company
Customers Voice
We take a lot of pride in continually having strong, long-lasting relationships with our clients.
“Congratulations to the Consensus team on a fantastic launch of Tufts Health Plan.”