Tonneson + Co.
Tonneson + Co., a well-established firm in the accounting and advisory sector, approached us with the challenge of redesigning their existing website. The goal was to align it more closely with their brand identity while offering a more user-friendly experience. The project involved meticulous interface design, the integration of WordPress as the Content Management System (CMS), and an overall branding alignment.
Project DetailsThe project with Tonneson & Co. is a testament to the power of holistic web design that aligns closely with a brand's identity.
Redefining Web Design for Tonneson & Co.
Tonneson + Co. had an outdated website that did not adequately represent their brand. The older interface was clunky and failed to engage users effectively. Moreover, their current CMS was complicated and limited, making updating content difficult for their internal team.
The primary objectives of this project were:
• To provide a more intuitive, user-friendly interface design
• To integrate a reliable and easy-to-use content management system
• To align the website with the brand’s visual and messaging guidelines
• To optimize for both desktop and mobile platforms
One of our first tasks was to understand Tonneson’s brand thoroughly. A brand isn’t just a logo or a tagline; it’s an entity’s entire persona, and the website should reflect this. We involved their branding team in the design process to ensure that the colors, typography, and other design elements perfectly harmonized with what the brand stands for.
Our design team focused on crafting an aesthetically pleasing and functional interface. By employing modern UI/UX practices, we managed to create a website that is intuitive to navigate and enables users to easily find the information they are looking for. The new design incorporates seamless navigation, quick-loading pages, and clear calls to action, making it a user-focused experience.
WordPress was chosen as the Content Management System for its user-friendly interface and extensive capabilities. Its flexibility would allow Tonneson’s internal team to easily update the site’s content, from blog posts to financial reports. We customized the backend to offer tailored solutions, such as a categorized content area specifically for their case studies and whitepapers.
Given the rise in mobile web browsing, we ensured the interface design was responsive, offering a seamless experience across all devices. This is particularly crucial for a brand like Tonneson, whose audience often accesses financial data on the go.
Content Management System
Our developers worked with the content team to design a backend that made content management a breeze. This involved creating custom WordPress plugins and features like drag-and-drop editors, easy image upload functionality, and automated backup systems.
The newly designed website successfully encapsulates Tonneson + Co.’s brand identity and ethos. The user-friendly interface design has increased time spent on the site and a lower bounce rate. Here are some key metrics:
30% increase in page views
25% decrease in bounce rate
40% increase in user engagement
Moreover, the WordPress Content Management System has empowered the client’s internal team to make real-time updates, reducing reliance on external agencies for content changes.
The project with Tonneson + Co. is a testament to the power of holistic web design that aligns closely with a brand’s identity. Through meticulous interface design and the right choice of a content management system, we managed to create a digital presence that reflects who they are as a brand and offers an enriching user experience. WordPress proved invaluable, offering the flexibility and ease of use required for a dynamic and ever-evolving financial firm.
Working with Consensus Interactive has been a game-changer for us. Their strategic approach to every aspect of our website launch, from user experience to functionally, exceeded our expectations. From the inception of the project, I was very impressed with the attention to detail and organization of our project timeline. The team was always very attentive to our questions, changes and edits, making sure the project was exactly how we imagined it to be. We had a vision of how we wanted to differentiate ourselves as an accounting and advisory firm, and Consensus brought that to life for us with their modern and sleek design. I am proud to have built a relationship with the Consensus team and look forward to working with them as they continue to be involved in our website maintenance moving forward.