Boston Digital Agency – Consensus Interactive
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Flexcon Industries

Flexcon Industries

Flexcon Industries is a leading manufacturer of pre-pressurized diaphragm expansion tanks for water well, plumbing & heating, water treatment, heating and thermal applications. Their reputation is built on quality, innovation, and unmatched technology that separates them from their competition.

Their patented CAD-2 diaphragm technology gives them the ability to build a tank with benefits that are unmatched in the industry.

For Flexcon Industries, the Consensus team focused on creating an experience that simultaneously supports the consumer (B2C) and Distributors and Installers (B2B).

Project Roadmap
Digital Strategy
Deliver a web experience across two distinctly different audiences – B2B and B2C. Utilizing a set of core content,  different interfaces are delivered based on the goals and clicking habits of the user.
Information Architecure
Consensus information architecture team delivered on a number of fronts. Utilizing an atomic approach and best-in-class software (Figma and Notism), Consensus delivered navigational models, wireframes and a robust content model.
Interface Design
Interface design is an iterative process of bringing a brand to life online. The process is a collaborative one that begins with mood boards so users can get a sense of photography, color, typography and graphic design. For Flexcon, Consensus delivered a new color palette, mood boards and several rounds of interface design bringing an elegant strategy to life.
Development - WordPress
Consensus Technology team chose WordPress and WP Engine as perfect solutions to Flexcon’s needs. The users can experience multiple interfaces while the content administrators work from a single administration panel.
Date : 03.21.2022
Client : Flexcon
Status : Completed
Services : Content
Technologies : Wordpress
WP Engine
WP Facet
Dealer Locator
URL : Flexcon
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