A complete redesign and strategic modernization of KlineHill.com — uniting sophisticated design, WordPress flexibility, and original podcast production to elevate brand engagement.
Client Overview
Kline Hill Partners, founded in 2015, is a leading investment firm specializing in the private equity secondary market, with a strong reputation in the small-deal space. With over $2 billion in assets under management, Kline Hill Partners serves a diverse institutional investor base including endowments, foundations, and family offices.
The firm’s experienced team works closely with sellers and general partners to provide tailored liquidity solutions — emphasizing partnership, transparency, and innovation.
To reflect its position as a trusted, agile, and forward-thinking player in the secondary market, Kline Hill Partners partnered with Consensus Interactive to reimagine its digital presence from the ground up.
Challenge
Kline Hill’s previous website did not fully capture its expertise, credibility, or niche leadership in private equity secondaries. The digital brand lacked the polish and storytelling needed to connect with sophisticated institutional investors and partners.
Key project goals included:
Creating a modern, professional digital presence consistent with the firm’s reputation.
Improving user experience through simplified navigation and responsive design.
Strengthening brand alignment and visual storytelling.
Implementing a flexible CMS (WordPress + Beaver Builder) for in-house management.
Integrating digital media, including the launch of the firm’s flagship podcast, Secondary Snapshot.
Approach
Consensus Interactive approached the engagement as a complete digital transformation, combining strategy, design, and media integration.
We collaborated closely with Kline Hill’s leadership and communications team to align the digital experience with the firm’s values of transparency, intelligence, and partnership. The new design and content architecture emphasize Kline Hill’s unique market position — specialized yet institutional, focused yet innovative.
In parallel, we developed the brand’s digital media presence through the creation and ongoing production of the “Secondary Snapshot” podcast, a thought leadership platform that amplifies Kline Hill’s voice across the private equity community.
Solution
Information Architecture & Interface Design
Consensus restructured KlineHill.com around the firm’s three core audience groups: investors, partners, and sellers.
The new interface presents a clean, intuitive, and responsive design that showcases the firm’s expertise, team, and news within a cohesive visual system — striking a balance between simplicity and sophistication.
WordPress Development with Beaver Builder
We developed the site using WordPress and Beaver Builder, enabling Kline Hill’s marketing team to easily update content, manage investor materials, and expand functionality as needed.
The CMS architecture ensures scalability, performance, and seamless content publishing.
Podcast Production — “Secondary Snapshot”
To enhance audience engagement and brand storytelling, Consensus produced Kline Hill’s “Secondary Snapshot” podcast — handling concept development, episode production, and publishing.
The podcast seamlessly integrates into the Kline Hill site, providing a multimedia touchpoint that strengthens client relationships and expands the firm’s reach across digital channels.
Digital & Content Strategy + SEO
We refined Kline Hill’s messaging and implemented SEO best practices to boost visibility in search results related to private equity secondaries and investment advisory services. The site’s content is structured to highlight firm expertise, deal experience, and thought leadership.
Impact
The new KlineHill.com reflects the firm’s prestige, precision, and performance — positioning Kline Hill as a thought leader and trusted partner in private equity.
- Stronger brand identity: Modern, cohesive digital experience
- Improved engagement: Visitors spend 42% more time on site
- Expanded reach: Podcast launched across Apple, Spotify, and embedded site playermance: 47% improvement in load time
- Improved content discoverability and reduced bounce rates
Project Gallery
For Kline Hill Partners, Consensus Interactive delivered more than a website — we built a digital storytelling platform. By combining refined design, robust CMS development, and multimedia content production, we helped the firm project its authority, connect with audiences, and grow its digital footprint in the competitive world of private equity.
