Reimagining the digital presence of Hilco Capital through UX-focused design, content strategy, and SEO-driven development — built on WordPress and Elementor.
Client Overview
Hilco Capital, part of the Hilco Global family, is a renowned investment firm specializing in acquiring, restructuring, and growing undervalued or distressed businesses across a range of industries. With a hands-on approach and a proven record of successful turnarounds, Hilco Capital helps companies unlock value and achieve sustainable growth.
The firm’s leadership team sought a website that would reflect its strategic sophistication, credibility, and results-oriented focus — aligning with the broader Hilco Global ecosystem while maintaining a distinct digital identity.
Challenge
Hilco Capital’s previous website did not reflect its position as a modern, data-driven investment partner. The design and information flow lacked clarity, SEO structure was underdeveloped, and content did not fully articulate the firm’s expertise in complex financial restructuring.
Key goals of the redesign included:
Establishing a stronger digital brand presence consistent with Hilco Global.
Creating an information architecture that simplifies content navigation.
Enhancing SEO and organic visibility for key investment-related queries.
Building a modern, flexible WordPress site using Elementor.
Ensuring performance, scalability, and long-term content control.
Approach
Consensus Interactive approached the engagement with a focus on clarity, credibility, and conversion. Through strategic collaboration with Hilco Capital’s communications team, we defined core audience groups — including investors, portfolio companies, and media — and designed user journeys tailored to each.
We developed a digital and content strategy that streamlined storytelling, making Hilco’s track record and investment focus easy to understand and visually compelling. From design to SEO, every decision supported the firm’s mission to communicate trust, intelligence, and long-term vision.
Solution
Digital & Content Strategy
Consensus led a full content audit and rewrite to refine messaging for investor and portfolio audiences. We developed a clear value proposition and integrated Hilco Capital’s case successes throughout the site to showcase its performance-driven approach.
Information Architecture & Interface Design
We created an intuitive navigation structure and clean, professional design language that aligns with the Hilco brand family while standing independently. The interface emphasizes precision and ease of use, featuring a modern visual aesthetic that embodies confidence, depth, and simplicity.
WordPress Development with Elementor
The new site was built on WordPress using Elementor, providing Hilco Capital’s internal team with full control over content updates and new page creation. The modular design allows for scalability as the firm expands into new markets or adds case study content.
SEO & Performance Optimization
Consensus implemented a technical SEO strategy that improved crawlability, site speed, and structured data markup. The content was optimized for target keywords within the financial and investment sectors, helping Hilco Capital achieve greater visibility in search results for its advisory and acquisition expertise.
Impact
The redesigned HilcoCapital.com now reflects the firm’s leadership in global restructuring and investment strategy.
- Modern, responsive design aligned with Hilco Global’s brand ecosystem
- Enhanced SEO visibility for investment and restructuring keywords
- Faster performance: 47% improvement in load time
- Improved content discoverability and reduced bounce rates
Project Gallery
Hilco Capital’s new digital experience unites financial sophistication with technical precision. Through a combination of modern UX design, SEO strategy, and scalable WordPress development, Consensus Interactive helped the firm create a platform that communicates credibility, clarity, and confidence — across markets and audiences.
