A complete digital transformation for a global manufacturing leader — uniting design, technology, and strategy for both distributors and consumers.
Client Overview
Flexcon Industries is a trusted manufacturer of pre-pressurized diaphragm expansion tanks used across water well, plumbing, heating, and thermal applications. Renowned for its CAD-2 diaphragm technology and commitment to innovation, Flexcon has built a reputation for precision engineering and product reliability.
As the company continued to expand globally, it needed a digital presence that reflected its leadership, supported multiple audiences, and showcased its unmatched technology and products.
Challenge
Flexcon’s existing website had strong technical content but lacked the design clarity, structure, and responsiveness needed to communicate innovation and scale. The platform didn’t serve its dual audiences effectively — consumers (B2C) seeking product education and distributors/installers (B2B) needing quick access to specs, documentation, and dealer tools.
Flexcon partnered with Consensus Interactive to:
Refresh the digital brand and content strategy.
Redesign the website UX and visual identity for clarity and engagement.
Implement WordPress with Beaver Builder for internal flexibility.
Develop a Dealer Locator tool to support distributor relationships.
Integrate CRM functionality for lead management and follow-up.
Approach
Consensus Interactive led the transformation through a strategy-first approach, combining brand positioning, UX research, and the implementation of modern technology.
Our team worked closely with Flexcon stakeholders to map user journeys for both consumers and trade partners, ensuring each audience could find the right content with minimal friction. Through wireframes, prototypes, and content planning, we crafted a unified experience that elevates Flexcon’s innovation story while improving accessibility and conversion paths.
Solution
Digital Rebranding & Design System
We evolved Flexcon’s digital identity with a fresh, professional aesthetic — blending modern typography, a streamlined color palette, and an updated visual hierarchy that communicates confidence and precision.
The design system was built to reflect Flexcon’s engineering excellence and product innovation, ensuring visual consistency across every product page and content area.
WordPress Development with Beaver Builder
Flexcon’s new website was developed using WordPress and Beaver Builder, giving internal teams complete control over content updates, product listings, and marketing campaigns. The flexible CMS architecture ensures easy scalability for future functionality or product launches.
Dealer Locator & CRM Integration
We implemented a custom Dealer Locator tool to help users quickly find local distributors and installers — improving both B2B lead generation and B2C user experience.
Additionally, a CRM integration streamlines lead capture and automates routing to the relevant sales teams, enabling faster response times and enhanced reporting visibility.
Digital & Content Strategy
Our content strategy focused on unifying messaging across B2B and B2C channels — simplifying product education while highlighting the technology behind Flexcon’s proprietary CAD-2 diaphragm innovation.
This content hierarchy empowers users to understand product value quickly while positioning Flexcon as a global thought leader in water system technology.
Impact
The redesigned FlexconInd.com became a strategic growth platform for the company — supporting brand awareness, customer education, and distributor engagement.
- Improved performance: 42% faster load times and optimized mobile UX
- Increased engagement: 30% higher time on site from distributors
- Improved lead quality: CRM integration aligned marketing and sales data
- Global readiness: Scalable infrastructure for international audiences
Project Gallery
Flexcon’s new website reflects its industry leadership and innovation mindset. With a platform that serves both distributors and consumers, the brand now has a digital experience that matches its world-class engineering.
Consensus Interactive continues to provide hosting, optimization, and strategy support — ensuring FlexconInd.com remains fast, reliable, and future-ready.
