A modernized digital brand and website redesign for EtaPRO — transforming complex technology into a clear, engaging, and performance-driven user experience.
Client Overview
EtaPRO, developed by GP Strategies, is an advanced software platform that delivers real-time monitoring, predictive maintenance, and performance optimization for power and utility operations.
Trusted by global energy leaders, EtaPRO’s analytics-driven insights help organizations improve efficiency, reduce downtime, and enhance asset reliability — all while meeting strict regulatory standards.
With a strong legacy in industrial performance management, EtaPRO needed a digital presence that matched its technical excellence and innovation-first mindset.
Challenge
EtaPRO’s previous website did not reflect the sophistication of its technology or the value it provides to complex industrial clients. The existing content was highly technical, but visually outdated and difficult to navigate for prospective buyers, engineers, and plant managers.
The primary challenges were:
Translating technical depth into visual clarity
Designing a modern interface that reflects EtaPRO’s innovation
Streamlining information architecture for different audience types
Implementing WordPress with Beaver Builder for flexibility and scalability
Creating a platform that feels trusted, technical, and user-friendly
Approach
Consensus Interactive partnered with GP Strategies to deliver a digital transformation that aligned EtaPRO’s brand identity, storytelling, and technology architecture.
We approached the redesign with a focus on clarity, usability, and credibility — ensuring that the website could both educate technical users and communicate business value to decision-makers.
Through content strategy, wireframing, and iterative design, we created a digital platform that simplifies complexity while emphasizing EtaPRO’s expertise in performance analytics.
Solution
Digital Rebranding & Design System
We refined EtaPRO’s brand identity with a clean, modern aesthetic that conveys intelligence and trust.
New color palette and typography optimized for readability and precision
Custom iconography representing energy, analytics, and system performance
Consistent visual hierarchy across product and industry pages
The result: a design language that feels both technical and approachable.
Information Architecture & Content Strategy
Our team streamlined EtaPRO’s content into a clear, persona-driven architecture — allowing users to quickly find product information, case studies, and technical resources.
We focused on simplifying navigation paths for key audiences:
Plant operators & engineers
Energy executives & decision-makers
Technical partners & integrators
Every section was crafted to tell a story — from problem recognition to measurable outcomes.
WordPress Development with Beaver Builder
The website was rebuilt on WordPress using Beaver Builder, enabling internal teams to easily manage content, resources, and product updates.
This flexible CMS structure supports future scalability and localization while ensuring high performance, security, and accessibility across devices.
Data-Driven Design & Interactive Storytelling
Consensus incorporated subtle motion design and data visualization elements to help bring EtaPRO’s technology to life online.
Dynamic elements illustrate system performance, operational improvements, and efficiency gains — making technical value tangible to every visitor.
Impact
The new EtaPRO.com successfully bridges the gap between complex technology and clear communication, positioning the platform as an industry leader in plant performance analytics.
- Modern, professional design reflecting EtaPRO’s innovation leadership
- Improved usability: 45% increase in average time on site
- Optimized performance: 38% improvement in page load speeds
- Future-ready CMS: Simplified content management with Beaver Builder
Project Gallery
For EtaPRO, Consensus Interactive delivered more than a redesign — we built a platform that communicates technical excellence through clarity and confidence.
By merging brand refinement, UX strategy, and scalable WordPress development, we helped EtaPRO stand out as a modern, data-driven technology leader in the global power and utility industry.
