A complete brand refresh and website redesign for Blumberg Capital — uniting digital strategy, UX design, and modern WordPress development for a premier global VC firm.
Client Overview
Blumberg Capital is a renowned early-stage venture capital firm investing in transformative technologies across sectors like FinTech, AI, cybersecurity, and enterprise software.
Founded in 1991 and headquartered in San Francisco — with offices in Tel Aviv and New York — Blumberg Capital combines deep industry expertise, operational support, and strategic guidance to help startups grow and scale.
The firm’s mission is simple: to partner with passionate entrepreneurs who are building the future of technology.
Challenge
Blumberg Capital’s legacy website did not fully reflect the firm’s forward-thinking portfolio or its role as a global catalyst for innovation. The existing design and content structure lacked visual impact, scalability, and brand cohesion across its international presence.
The firm needed a website that could:
Present Blumberg as a cutting-edge, credible venture capital firm.
Showcase its portfolio, leadership, and thought leadership in a structured, visually engaging way.
Empower internal teams to manage and scale content easily.
Improve SEO performance and brand consistency across regions.
Approach
Consensus Interactive partnered with Blumberg Capital to develop a digital rebranding strategy and fully rebuild the firm’s website using WordPress with Beaver Builder.
Our goal was to design a site that combines elegant simplicity and technical precision — positioning Blumberg Capital as a forward-looking investor while remaining true to its established reputation for trust, partnership, and performance.
Through close collaboration with the client’s communications and marketing teams, we refined the information architecture, content hierarchy, and visual storytelling to better highlight Blumberg’s unique value proposition and global footprint.
Solution
Digital Rebranding & Visual Identity Refresh
Consensus modernized Blumberg Capital’s digital brand to reflect its energy and thought leadership in the venture capital space. We redefined the design system with:
A clean, modern aesthetic using bold typography and color contrast
Visual cues inspired by innovation and growth
Consistent imagery and iconography highlighting technology and collaboration
This unified brand system translates seamlessly across web, mobile, and digital communications.
Information Architecture & Content Strategy
We restructured the site’s navigation to balance storytelling with usability.
Clear audience paths for entrepreneurs, investors, and partners
Scannable, visual portfolio sections showcasing success stories
Streamlined leadership and insights sections for credibility and trust
The result: a site that communicates Blumberg’s mission in under 10 seconds — and invites engagement.
WordPress Development with Beaver Builder
Built on WordPress with Beaver Builder, the new BlumbergCapital.com delivers flexibility and scalability. The modular page system allows internal teams to easily add new portfolio companies, press features, or thought leadership content without custom coding.
Performance optimizations ensure the site is fast, secure, and responsive, providing a frictionless experience across all devices.
Managed Services & Ongoing Support
Beyond launch, Consensus provides managed hosting, maintenance, and SEO support, ensuring uptime reliability, performance monitoring, and ongoing optimization for long-term success.
Impact
The redesigned BlumbergCapital.com reflects the firm’s position as a global innovation leader, combining aesthetic refinement with intuitive functionality..
- Elevated brand experience aligned with Blumberg’s portfolio of transformative companies
- Improved engagement: 37% increase in average session duration
- Streamlined publishing workflow: Full internal control via Beaver Builder CMS
- Enhanced SEO performance: Improved visibility for venture and tech investment keyword
Project Gallery
Blumberg Capital’s new website reflects its ethos of visionary investing and collaborative growth. Through a combination of digital branding, UX clarity, and scalable technology, Consensus Interactive created a platform that not only tells the firm’s story but strengthens its leadership in the global venture capital ecosystem.
