Performance & Analytics - Consensus Interactive

Turn Data Into Your Competitive Advantage

Transform raw data into actionable insights that drive revenue growth, optimize marketing spend, and deliver measurable ROI. Our performance and analytics solutions give you the clarity to make confident decisions and the agility to adapt faster than your competition.

Why Performance & Analytics Matter

In an era where every click, conversion, and customer interaction generates data, companies that master analytics outperform those that don’t—by an average of 126% in profit margins. Yet 73% of enterprise data goes unused for analytics. The problem isn’t a lack of data; it’s the lack of a strategic approach to collecting, analyzing, and acting on the right data.

Whether you’re drowning in dashboards that don’t answer business questions, struggling with attribution across multiple channels, or simply unable to prove marketing ROI to the C-suite, we build analytics infrastructures that turn confusion into clarity and insights into action.

Our Performance & Analytics Solutions

From foundational implementation to advanced predictive modeling, we deliver analytics solutions that scale with your business and deliver insights you can act on immediately.

Data Strategy & Architecture

Build a rock-solid data foundation that grows with your business. We design comprehensive data architectures that unify disparate sources, ensure data quality, and create a single source of truth for your organization.

What we deliver:

Data audit and maturity assessment
Data warehouse design and implementation (Snowflake, BigQuery, Redshift)
ETL/ELT pipeline architecture
Data governance framework and policies
Data quality monitoring and validation
Customer data platform (CDP) strategy and implementation

Ideal for: Website launches and redesigns, GA4 migrations, companies with broken tracking, multi-site enterprises, e-commerce stores needing product-level analytics

Marketing Attribution & Multi-Touch Modeling

Stop guessing which marketing channels actually drive results. Our attribution models connect the dots across the entire customer journey, showing you exactly where to invest for maximum ROI.

What we deliver:

Multi-touch attribution modeling (linear, time-decay, position-based, data-driven)
Marketing mix modeling (MMM) for offline/online integration
Customer journey analysis and mapping
Channel contribution and incrementality analysis
Marketing ROI calculation framework
Budget optimization recommendations
Attribution reporting dashboards

Ideal for: Multi-channel marketers, companies with long sales cycles, businesses running both digital and traditional marketing, CMOs needing to justify marketing spend

Custom Dashboards & Reporting

Replace dozens of scattered reports with intelligent dashboards that answer your most important business questions at a glance. We design executive-level reporting that tells the story of your business performance.

What We Deliver:

Custom dashboard design (Looker, Tableau, Power BI, Data Studio)
Executive KPI scorecards
Automated reporting workflows
Real-time performance monitoring
Anomaly detection and alerting
Cohort analysis and retention reporting
Predictive forecasting dashboards

Ideal for: Leadership teams needing executive visibility, data-driven organizations scaling operations, agencies managing multiple clients, companies drowning in fragmented reports

Performance Optimization & ROI Analysis

Analytics without action is just interesting data. We go beyond reporting to identify specific, high-impact optimization opportunities and help you implement changes that improve performance and increase profitability.

What We Deliver:

Conversion rate optimization (CRO) analysis
Customer lifetime value (LTV) modeling
Churn prediction and prevention strategies
Pricing optimization analysis
A/B test design and statistical analysis
Funnel optimization and drop-off analysis
Product/market fit analytics
ROI improvement roadmap and implementation support

Ideal for: E-commerce businesses optimizing conversion rates, SaaS companies reducing churn, subscription businesses improving retention, marketers seeking efficiency gains

Predictive Analytics & AI-Powered Insights

Move from reactive to predictive with machine learning models that forecast trends, identify opportunities, and flag risks before they impact your bottom line. Stay ahead of the curve with AI-powered analytics.

What We Deliver:

Demand forecasting and sales predictions
Customer propensity modeling (purchase likelihood, churn risk)
Lead scoring and qualification models
Inventory optimization algorithms
Dynamic pricing models
Recommendation engine development
Natural language processing (NLP) for customer feedback analysis
AI-powered anomaly detection

Ideal for: Data-mature organizations ready for ML/AI, companies with significant historical data, businesses wanting competitive intelligence, enterprises optimizing complex operations

Industries We Serve

E-commerce & Retail: Product analytics, basket analysis, customer segmentation, merchandising optimization
B2B & SaaS: Pipeline analytics, churn prediction, product usage analytics, account expansion modeling
Healthcare: Patient journey analytics, HIPAA-compliant tracking, outcomes measurement, operational efficiency
Financial Services: Risk analytics, customer portfolio analysis, fraud detection, regulatory reporting
Professional Services: Resource utilization, project profitability, client retention analytics
Manufacturing: Supply chain analytics, demand forecasting, quality control metrics, OEE tracking

Why Choose Consensus Interactive for Analytics

Business-First Approach: We start with your business questions, not the tools. Our recommendations are always tied to measurable business outcomes and ROI.

End-to-End Expertise: From data engineering to predictive modeling to executive dashboards—we handle the full analytics lifecycle so you don't need multiple vendors.

Proven Track Record: We've implemented analytics solutions for Fortune 500 companies and fast-growing startups alike, with an average 3.2x improvement in decision-making speed.