Harness data, insights, and optimization to fuel continuous digital growth.
At Consensus Interactive, our analytics and optimization services turn raw data into actionable insights. We help organizations measure performance, understand user behavior, and continuously refine their digital experiences to maximize ROI.
From custom dashboards and analytics setups to conversion rate optimization (CRO) and website performance improvement, our goal is to make every digital decision informed, intentional, and impactful.
Why Analytics & Optimization Matter
In the digital world, guesswork is expensive. Every click, visit, and interaction produces data — but without the right strategy, that data is often underutilized.
Our team transforms your analytics into a competitive advantage by creating systems that measure what matters most, uncover optimization opportunities, and support evidence-based decisions. Whether you’re fine-tuning a marketing funnel or analyzing enterprise-level performance, we ensure you have clarity and confidence in every action.
Our Analytics & Optimization Capabilities
Analytics & Performance Measurement
We set up, configure, and visualize your data to deliver real-time, actionable insights.
Google Analytics 4 (GA4) setup and optimization
Cross-channel campaign performance tracking
Marketing and website attribution modeling
Custom dashboard creation (Looker Studio, Power BI)
Conversion Rate Optimization (CRO)
We identify where users drop off, test improvements, and boost conversion across your funnels.
Funnel and journey analysis
A/B and multivariate testing
UX behavior analysis (heatmaps, scrollmaps, recordings)
Landing page and CTA optimization
Performance Optimization
We make sure your site runs faster, smoother, and smarter — enhancing both UX and SEO.
Site speed audits and enhancements
Core Web Vitals optimization
Infrastructure and hosting recommendations
Continuous monitoring and testing
Industries We Serve with Analytics & Optimization
- B2B & SaaS: Go-to-market strategy, product positioning, sales enablement, expansion planning
- E-commerce & Retail: Omnichannel strategy, merchandising optimization, customer acquisition, marketplace expansion
- Healthcare & Life Sciences: Patient experience strategy, digital health roadmaps, compliance-driven transformation
- Financial Services: Digital banking strategy, customer trust building, fintech innovation, regulatory navigation
- Professional Services: Thought leadership strategy, service productization, digital transformation, practice growth
- Technology: Product-market fit, developer marketing, platform strategy, technical community building
Why Consensus Interactive?
Data-Driven Expertise
We go beyond reporting to deliver insight and action.
CRO Specialists
We combine behavioral science with digital strategy.
Custom Dashboards
Tailored analytics that align with your KPIs.
Data without action is wasted potential. With Consensus Interactive, your analytics become a growth engine — fueling decisions, improving experiences, and driving measurable results.
