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Strategy, perspective, and practical guidance for organizations navigating digital transformation.

These are the UX shifts that actually affect whether your enterprise site converts

Every year, the design world publishes its list of “trends” — dark mode, glassmorphism, 3D elements, AI-generated everything. And every year, most of those trends are irrelevant to the B2B enterprise sites where the real decisions

James Burke

March 20, 2026

9 min

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Your content management system (CMS) is the backbone of your digital presence. It’s where your team creates, manages, and publishes content across websites, mobile apps, digital displays, and increasingly, voice assistants and IoT devices. However, the

James Burke

Your website should be your best salesperson. Is it?

Let’s talk about what’s holding your site back and how to turn it into the growth engine your business needs.