Blog
Insights

Strategy, perspective, and practical guidance for organizations navigating digital transformation.

These are the UX shifts that actually affect whether your enterprise site converts

Every year, the design world publishes its list of “trends” — dark mode, glassmorphism, 3D elements, AI-generated everything. And every year, most of those trends are irrelevant to the B2B enterprise sites where the real decisions

James Burke

March 20, 2026

9 min

Latest Articles

Sort By

In our long history of building digital experiences, we know the most critical factor in creating a successful digital strategy is a deep understanding of our audience. It’s not enough, however, to understand our audiences’ demographics,
James Burke

In today’s fast-paced digital world, capturing user attention and fostering genuine engagement can be challenging. However, Consensus Interactive recently helped Finvi break through the noise with the successful launch of their “From Idea to Impact” campaign.

James Burke

User Experience (UX) is crucial to a product’s success or failure in the market, but what exactly do we mean by UX? UX is often confused with usability, which refers to the ease of use of

James Burke

In today’s digital landscape, choosing the right partner to elevate your online presence is crucial. Your brand’s identity, user experience, and technological framework form the backbone of your business. There are many options when selecting a

James Burke

Your website should be your best salesperson. Is it?

Let’s talk about what’s holding your site back and how to turn it into the growth engine your business needs.