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Strategy, perspective, and practical guidance for organizations navigating digital transformation.

These are the UX shifts that actually affect whether your enterprise site converts

Every year, the design world publishes its list of “trends” — dark mode, glassmorphism, 3D elements, AI-generated everything. And every year, most of those trends are irrelevant to the B2B enterprise sites where the real decisions

James Burke

March 20, 2026

9 min

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Nobody wakes up one morning and decides their B2B website needs a redesign. It’s a slow realization. The site that felt cutting-edge three years ago now feels a half-step behind. Your sales team sends prospects to

James Burke

8 min read

Digital transformation roadmaps are everywhere. Beautiful slide decks promising revolutionary change, comprehensive strategy documents outlining ambitious visions, and detailed project plans mapping out multi-year initiatives. Yet study after study shows that 70% of digital transformation initiatives

James Burke
Consensus Interactive has been recognized as one of the Best Digital Marketing Agencies in Boston for 2019.
James Burke

Your website should be your best salesperson. Is it?

Let’s talk about what’s holding your site back and how to turn it into the growth engine your business needs.