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Strategy, perspective, and practical guidance for organizations navigating digital transformation.

These are the UX shifts that actually affect whether your enterprise site converts

Every year, the design world publishes its list of “trends” — dark mode, glassmorphism, 3D elements, AI-generated everything. And every year, most of those trends are irrelevant to the B2B enterprise sites where the real decisions

James Burke

March 20, 2026

9 min

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Integrating artificial intelligence (AI) is reshaping how web agencies operate in the ever-evolving digital landscape. Welcome to the era of AI-driven digital strategy and content strategy, where traditional methods blend seamlessly with machine learning to deliver

James Burke

Google Analytics is a powerful tool that businesses can use to track and analyze the performance of their website – especially with its ability to track engagement and conversion rates, which are key indicators of the

James Burke

When Education Week wanted to transform its digital presence, Consensus was tasked to develop a digital strategy that would elevate its content capabilities, greatly enhance the user experience and help drive its mixed revenue model. The

James Burke

Your website should be your best salesperson. Is it?

Let’s talk about what’s holding your site back and how to turn it into the growth engine your business needs.