Refreshing the digital brand and rebuilding the Medisafe website with a modern CMS and intuitive design — connecting technology, usability, and performance.
Client Overview
Medisafe is a global leader in digital health, empowering millions of users to manage their medications and treatment plans through its award-winning mobile platform. The company’s mission is to improve medication adherence, enhance patient outcomes, and reduce healthcare costs through intelligent, human-centered design.
With an expanding global audience and enterprise partnerships, Medisafe needed a refreshed online presence that reflected its innovation, accessibility, and clinical credibility
Challenge
As a trusted name in digital health, Medisafe’s web presence had to communicate medical-grade reliability while remaining approachable for consumers. Their existing site no longer reflected their evolved product, brand story, or enterprise partnerships.
The project goals were clear:
Deliver a digital brand refresh that unified the visual identity.
Redesign the website experience for clarity, speed, and trust.
Implement a flexible CMS (Beaver Builder) for internal control.
Integrate the site with CRM tools for streamlined lead management.
Provide managed hosting for secure, compliant uptime.
Approach
Consensus Interactive led the full redesign and digital rebranding of Medisafe.com, combining research-driven design with high-performance development.
The process began with a content and UX audit, identifying where user confusion and technical limitations existed. We then developed a simplified information architecture, reorganizing content around audience needs — from individual users to healthcare partners.
Visually, our design team refreshed the brand’s color palette, typography, and interface elements, creating a look that feels both medical and modern.
Solution
Digital Rebranding & Interface Design
We introduced a new design system emphasizing clarity, trust, and accessibility. The updated interface features clean typography, open layouts, and an expanded color system — ensuring the brand feels both credible and compassionate.
CMS Development with Beaver Builder
Consensus rebuilt Medisafe.com on WordPress Beaver Builder, giving internal teams full autonomy to create and manage content without code. The CMS was configured for optimal performance and scalability, ensuring it could evolve in tandem with the business.
CRM & Marketinzg Integration
To support Medisafe’s enterprise growth, we integrated CRM functionality for lead capture and pipeline visibility — ensuring seamless communication between marketing and sales teams.
Managed Hosting & Maintenance
Medisafe’s site is hosted and managed by Consensus Interactive, providing enterprise-grade security, uptime monitoring, and compliance readiness. Continuous performance checks and backups ensure reliability for a global audience.
Impact
The redesigned Medisafe.com reflects the brand’s evolution and aligns with the sophistication of its mobile app and healthcare partnerships.
- Enhanced user engagement: 38% increase in average session duration
- Faster performance: 50% improvement in page load time
- Simplified content management: Full autonomy via Beaver Builder
- Improved conversion efficiency: 24% boost in qualified lead submission
Project Gallery
Medisafe’s new web platform captures the balance between clinical precision and human-centered empathy. With Consensus Interactive, the brand gained a digital foundation built for flexibility, security, and scalability — empowering future growth across patients, partners, and healthcare systems worldwide.
