Leading Web Branding Services in Boston

 

At Consensus, we imagine a future where every online experience is an authentic expression of its creator’s purpose and passion, seamlessly connecting with the audience on a deeper, more meaningful level.

Our vision is for our clients to be at the forefront, driving with our purpose-centric approach to web design. We aspire to set a new industry standard, where the focus shifts from just “what” a website does or “how” it does it to “why” it exists in the first place.

Our goal is to be the go-to partner for businesses and organizations seeking to explore and express their “why” through their digital presence. By infusing our designs with the essence of our client’s mission and values, we strive to create web experiences that resonate with audiences, inspiring them to act and engage.

Every project we undertake serves as a testament to our belief in the power of “why”. We aspire to touch millions of lives through our work, encouraging businesses to align their digital presence with their core purpose, thereby fostering a culture of authenticity, purpose, and shared values in the digital realm.

Ultimately, our vision is to create a world where technology and design unite to narrate compelling stories, connect people with shared passions, and drive meaningful action. By embedding the philosophy of “why” at the heart of our work, we aim to transform the digital landscape, one purpose-driven website at a time.

 

Online Branding Refresh

A brand refresh can be useful when your existing branding has established a great deal of lasting value, but new opportunities, periods of change, or threats in the marketplace have made it difficult to stand out.

A refresh builds on the equity of your existing branding while breathing new life into it with expanded audience personas, slight changes to your logo design or color palette, or new values layered into your existing messaging.

 

01 Discovery & Research

Using a discovery session, stakeholder interviews, and other forms of research, our branding process starts by examining your business, goals, target market, and the primary components of your current brand experience. By understanding how your brand is currently positioned and how audiences perceive it, we set a solid foundation to begin reviewing it.

• Discovery Session
• Strategic Review
• Competitive Research
• Stakeholder Interviews
• Key Findings Report

 

02 Brand Development

Equipped with an in-depth understanding of your business, brand, and audiences, we build your new online brand strategy platform. This platform provides essential marketing guidance through an audience matrix and key messaging themes, but it also provides direction by defining and articulating who you are, what you believe, what you value, and why you do what you do as an organization. This platform serves as the strategic foundation on which to build your brand.

• Audience Matrix (comparative model of Personas)
• Brand Positioning Review
• Core Values Review
• Brand Purpose Review
• Brand Voice Review
• Key Message Themes

 

03 Naming and Architecture

Once we’ve provided a clear strategic framework to guide decision-making, the various elements of your brand come together. In some instances, this begins with naming and architecture. Whether you need a new name for your product, blog, podcast, or service offerings or you’re trying to clarify complex brand relationships, we’ll develop recommendations and help guide the review process to ensure viability.

• Naming Research
• Name Development
• Architecture Research
• Architecture Development

 

04 Visual Identity

With the foundational components in place, we shift our focus to the visual representation of your brand. How will it look and feel? How will it be executed across touchpoints? Our team thrives when seeking creative solutions that bring brands to life. But to us, the best identities are also consistent and sustainable, so we provide practical branding guidelines to help our clients carry their brands forward.

• Logo Modernization
• Identity System Design Update
• Color Palette update
• Online Brand Guideline

 

05 Launch & Management

Launching a successful brand requires considerable planning and execution. We collaborate with our clients to develop a thorough list of action items to ensure the updated brand is properly represented across touchpoints (i.e., from business cards to social media templates to websites and everything in between).