The massively diverse self-funding global non-profit selects Consensus for design and content marketing
USP, (United States Pharmacopeia Organization) the organization committed to improving global health through public standards and programs to help ensure quality, safety and benefit of medicines and foods, has selected Consensus Interactive to bring its mission to life through a blog redesign and content marketing campaigns.
USP helps 2 billion people around the world have access to quality medicines, dietary supplements and safe food. Its Quality Matters blog is read worldwide by scientists, healthcare policymakers, quality management experts and government leaders. Looked at as a critical source of news and information about food safety and medicine quality, the blog will be redesigned to better showcase it’s depth and breadth of content, topics, and experts, as well as to align it with USP’s new brand guidelines.
USP has also engaged Consensus in a content marketing initiative, with the ultimate goal of creating thought leadership content for its blog and website with an eye to search optimization. Consensus Interactive’s writing team will research and develop each piece in close collaboration with USP’s experts and scientists.
We’re thrilled to have this opportunity to work with the team at USP to help them enhance their digital presence. It’s always a pleasure to find clients who are passionate about their work and committed to a mission of making our world better.