User Experience (IA/UX)

User Experience (IA/UX)

A user’s expectations are not being set by your competitors in a particular space, but by their experience across a wide variety of sites, devices, and applications that make up a consumers’ digital life.

Drawing

Branding

Having a strong brand is a sure way to rally your audience around your services and make them believe in why you love what you do. That’s why we dedicate so much of our energy to creating top notch branding and visual systems that include a creative brief, mission statement, brand essence and personality, logo treatment, color palette, typography, and iconography.
paintbrush

IA/UX/UI

We believe that architecture is an integral component of the user experience. It is imperative that mental models, navigation models, and wireframes are designed properly to ensure a high performance on any website. Creative engages IA/UX workflows in our wireframe tool and we are up to date in the latest page elements that will attract your users.
video

Video & Animation

Though we enjoy the entire creative process, there is something special (and fun!) about the Video & Animation portion. From script writing, casting, location scouting, set design, to the film shoot days, we always walk away with new information and great experiences. We also include animation techniques, voice talent, and music implementation to make the final product come alive.
advert

Campaign Marketing

In any campaign, the creative assets need to maintain a consistency across the board. This consistency in look and feel creates familiarity with the audience and strengthens the campaign messaging. Consensus has delivered standard IAB & mobile ad designs, social tiles, posters, infographics, landing pages, email templates, and animated ads.
photography

Photography

Our Creative Team defines direction for custom photo shoots and delivers quality, high res imagery that looks great on any experience. We understand that certain angles and shots can turn a “good” image into a “great” image, which is why put a ton of effort into product stills and lifestyle photography.

Mobile First

#1 Take care of the mobile web first. Mobile app adoption has flat-lined. The average person used 26 apps on their smart phone in 2015, which is identical to 2014. People are hesitant to download more apps. However, mobile website usage is exploding. The average person visited 62 websites on their smart phone in 2015, up from 40 in 2014. That's more than 50% growth.

#2 Understand and target ”Mobile Moments”. The experience needs to be adapted or “stripped down” to basic tasks for that context. With only 30 seconds, a user on-the-go isn't going to spend time sifting through non relevant information to get to the task they're looking to complete.

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560 Harrison Ave., Boston, MA 02118

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