One of the most important steps to building a successful experience begins by understanding the mental model for each user. The closer that a solution’s information architecture is to your users’ mental models, the easier it is for users to find content and accomplish their tasks.
User Experience (IA/UX)
At Consensus, loving the experience is part of our DNA – it’s where we come from.
Customer Journey Mapping
Our journey maps depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.
Consensus’ Web Site Review is an expert review — also known as a heuristic evaluation or scenario review.
A website’s navigational model is a collection of user interface components. The primary goal of navigation is to help users find information and functionality, and encourage them to take desirable actions.
A content object model is about creating relationships between content types. This model will insure content can be presented properly to the site as relationships may exist between authors and articles and thus easily displayed on the presentation layer.
Wireframing is a low-cost, rapid iterative design technique that offers one of the best methods for gaining design insights early. Catching major problems means our clients won’t waste precious time, effort and money developing designs that may fail.
Compelling user experiences must be useful, usable and desirable. Can users achieve their goals? Does the experience engender positive emotions? We recommend multiple user testing scenarios – Like/Dis-like Tests and Beta surverys.
Some of our great partners
How do we execute so successfully on the user experience? Some of our great partners and resources are below.