Video & Animation
#1 Take care of the mobile web first. Mobile app adoption has flat-lined. The average person used 26 apps on their smart phone in 2015, which is identical to 2014. People are hesitant to download more apps. However, mobile website usage is exploding. The average person visited 62 websites on their smart phone in 2015, up from 40 in 2014. That's more than 50% growth.
#2 Understand and target ”Mobile Moments”. The experience needs to be adapted or “stripped down” to basic tasks for that context. With only 30 seconds, a user on-the-go isn't going to spend time sifting through non relevant information to get to the task they're looking to complete.