617 947 6463
Consensus - Boston Digital Agency

Content Strategy

Web, Media + Social Content

Consensus’ Content Strategy Team is structured to design, build, and manage end-to-end original content marketing programs for any number of industry verticals. Audiences respond best to emotional triggers and product benefits, so every campaign we create is focused on a set of “Reasons to Believe.”

Campaign and Media Strategies
We know moving customers from awareness to purchase can happen in any number of ways, but fundamentally it depends on a persuasive messaging platform that authentically connects with your target audience.

Social and Display Advertising
We understand that a large part of content and advertising comes through social platforms. This is why we support the implementation of targeted display advertising campaign, by interest group, direct ad buys or retargeting

SEO
Optimizing your digital content for Search Engines is an art, not a science. More than ever before, spreading the word about your product and services means having a comprehensive Search Optimization Strategy in place.

Web Content Development
Our unique approach includes the development of “Reasons to Believe,” a concise presentation of the features & benefits of your products and/or services.

Paid Search
We offer full-service campaign management for paid search campaigns, including messaging strategy and ad copywriting, keyword research and strategic campaign implementation, and ongoing campaign monitoring.

Email and Marketing Automation
Using high-quality marketing automation tools such as Hubspot and Marketo assist in the creation of top-mid funnel marketing to assist in lead generation, lead nurturing, and list management. We also focus on behavior-based lead scoring and dynamic database segmentation.