User Experience (IA/UX)

Mental models, user flows, prototyping, navigational models, user testing and heuristic evaluations – critical work for emotionally connecting the user interface.
Boston Digital Agency

User Experience (IA/UX)

Our goal is to develop a persuasive experience that authentically connects with your target audiences, fundamentally moving them from awareness through consideration to conversion. Our unique approach to developing a user experience includes the formulation of “reasons to believe” identifying and elegantly articulating the key benefits (not features) of your products and services in a way that can be reiterated throughout your experience.

Web Reviews
Consensus’ Web Site Review is an expert review conducted by our experts to attempt to accomplish relevant user goals and evaluate the experience against 25 research-based criteria to uncover design flaws that prevent users from accomplishing their goals.

Navigational Models

A website’s navigational model is a collection of user interface components. The primary goal of navigation is to help users find information and functionality and encourage them to take desirable actions.


Wireframing is a low-cost, rapid iterative design technique that offers one of the best methods for gaining design insights early. Catching major problems means our clients won’t waste precious time, effort and money developing designs that may fail.

Content Modeling

A content object model is about creating relationships between content types. This model will insure content can be presented properly to the site as relationships may exist between authors and articles and thus easily displayed on the presentation layer.

User Testing

Compelling user experiences must be useful, usable and desirable. Can users achieve their goals? Does the experience engender positive emotions? We recommend multiple user testing scenarios