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© 2020 Consensus

Decision Sciences

Decision Sciences

Google Analytics, Tableau, KPIs dashboards and tracing the user journey are all key aspects of our analytics work.

#01 Research
Understanding your audience is key. We take time to review site traffic with an emphasis on visitor trends, traffic sources, content review, goals (including conversions), search, and campaign tracking.

#02 Analytics
Consensus will meet with stakeholders to determine what analytic requirements are needed, outside of what is standard. This will be documented and approved by the stakeholders.

#03 Google Analytics, Data Studio + Tableau
The proper tracking platform will be installed, which will manage the insertion of Analytics, as well as all additional tracking code and individual event tracking.

#04 KPI Dashboards
Custom dashboards will be set up in your Analytics package, reporting out on key metrics as determined by the stakeholder. We will also periodically check in post-launch to highlight key trends.

#05 Optimization Recommendations
When consulting on current metrics and trends, Consensus will offer recommendations for improvements and goal-oriented optimizations.