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Consensus - Boston Digital Agency

  • Client: United States Pharmacopeia
  • Project Type: Web, Media + Social Content
  • Services: Creative, Writing, Community Management + Analytics

Web, Media + Social Content Marketing

The United States Pharmacopeia (USP) was created nearly 200 years ago, dedicated to instilling trust where it matters most: in the medicines, supplements and foods people rely on for their health. The quality standards we develop help manufacturers deliver on their promises of safe products while building confidence among healthcare practitioners, patients and consumers.

USP’s mission is to improve global health through public standards and related programs that help ensure the quality, safety, and benefit of medicines and foods.

Consensus supports USP’s Digital Marketing team across a number of initiatives including experience design, digital campaign strategies and social and content management. This includes:

  • Management – Earned, Paid and Owned Media
  • Social Media Management
    – Copywriting
    – Posting
    – Community management
  • Performance Reporting
    – Monthly performance reporting
    – Campaign specific performance reporting
    – Third-Party Advertising performance reporting
  • Third-Party Management
    – Advertising buying, distribution of materials & gathering of site performance reports
  • Social Media campaign strategy development and execution
    – Budget distribution based on channels
    – Creative
    – Strategy for execution (all platforms)
  • Creative (banner ads, emails, social posts, etc)
  • Email Nurture Campaigns
    – Copy
    – Performance reporting
    – List Development
    – Creative

 

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