USP – Quality Matters
The start of a sentence that we truly love to hear. As with all of our projects, the goal at the end of the day is to create the best experience possible, working with clients we love. We were fortunate enough to do both in our last project with The United States Pharmacopeia (USP) as we teamed up for the redesign and development their Quality Matters blog.
The start of every great project focuses on the desired outcomes and tasks required to attain those. To position ourselves for success, the Consensus and USP teams’ outlined the following goals for the new and improved blog–
- Elevate awareness of USP’s mission and impact amongst their key audiences
- Increase understanding of all value USP’s efforts
- Increase visibility of depth and breadth of topics covered
- Use the blog to speak to their many different audiences with many different goals.
- Engage more people in supporting USP
With these goals in mind and a tight timeline to launch, the creative team worked to design an elegant site that would engage both contributors and readers and serve as a manageable platform for continued and new content.
The new blog layout aligns with the USP brand, but distinguishes itself in a prominent and innovative sense. Large imagery, coupled with easily navigable posts, categories, and videos make this blog user-friendly and captivating. With a significant spike in traffic following our launch, we feel confident that the increase of awareness and visibility of USP’s efforts will follow suit.
Combining elegant design and advanced performance, the new Quality Matters blog runs on Drupal 8 with Acquia Cloud serving as the site’s storage and administration engine. The flexibility of Drupal 8 provides a straightforward backend for USP’s contributor team to edit and publish their content with ease. With complete control over featured posts and videos, the USP team has the freedom to promote the recent or prominent blogs. When the blog went live, we knew that improved usability and more content would result in an uptick in traffic. But neither our team nor our partners at Acquia expected a 40% increase in page views, 19.5% increase in organic search traffic and a shocking 93% decrease in bounce rate. As traffic increased, Acquia was with us every step of the way to make sure we had the resources to handle any amount of traffic.
With a tight window to get the blog to launch, the USP and Consensus teams worked in an agile manner using the most efficient tools. The project was managed using a Monday.com board, where both USP and Consensus worked together to track all items in progress and get a high-level view of project trajectory. Tasks and updates were easily assigned and added to specific team members to ensure a streamlined and efficient effort.
We also wanted to ensure that the USP teams’ voice could be heard throughout the full development process, in real time. So we hooked up the Usabilla technology that enabled easy and accurate User Acceptance Testing. Having this coupled with the Monday.com management tool put us in the position to move tasks along from To Do – In Progress – Complete at a high rate.
The new Quality Matters blog is live and now comes the fun part, where we can make improvements and follow the metrics. “The team at today’s leadership offsite all agreed that it’s a beautiful site” one member of the USP team shared with us.
“It inspired people to want to write more blog posts!” – music to our ears.
40% increase in page views
bounce rate decreased 93%
organic search increased 19.5%
Digital Strategy, IA/UX, Design, Drupal 8