TUFTS HEALTH PLAN RESPONSIVE WEB EXPERIENCE

A beautiful new design and content management system implementation.
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Project Description

In October of 2015, the team at Consensus launched a completely new digital presence to showcase the blending of two companies – Tufts Health Plan and Network Health – into one cohesive online presence.

The completely new and fresh design puts user goals first and segments the audience into areas of the site where they experience customized content,  images, and tools. Bringing two companies together is never easy, but that doesn’t mean it has to be hard either.

By starting with a Digital Strategy Assessment which included Stakeholder and User Research, we set the groundwork for a successful project. Through IA/UX, design, and development, at every turn, our focus was on building one seamless brand that incorporated everything that their users expected and more. From easy access to doctor finder tools for members, to a resource center of guidelines and forms for clinicians, this site has something for everyone — Just in time for open enrollment!

Project Features:

  • Audience Segmentation and specialized Content
  • Content Refactoring and Migration
  • Geo-location based content
  • ASP.NET Content Management System

Tufts Health Plan is ranked the #1 private health insurance plan and the #1 Medicaid health insurance plan in the country by the National Committee for Quality Assurance’s (NCQA) Health Insurance Plan Rankings 2014-2015.

 

The Future: 

Ongoing projects for Tufts Health Plan 2016-2017 include microsites, landing pages that work seamlessly with digital marketing initiatives, and ongoing updates to their existing site.

Project Details

Client:Tufts Health Plan
Project Begin:December 2014
Project End:October 2015 + Ongoing Projects
  • The Consensus team is absolutely fantastic!

    T2 BioSystems
  • Congratulations to the Consensus team on a fantastic launch of Tufts Health Plan..

    Brian Colorado
  • I have to admit I was always skeptical of working with agencies… it took all of 1 second to realize I HAVE TO WORK WITH CONSENSUS!!!

    Kristen C.

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