PETLY PLANS WEB EXPERIENCE

A new website and video animation to showcase IDEXX's preventive care plans offering for pet owners.
Project Details
featured-banner

Project Description

With the creation of PetlyPlans.com, IDEXX’s goal was to promote the value of Petly Plans to veterinarian practices and pet owners. Because Petly Plans help pet owners manage the cost of their pets’ preventive care over the course of the year, the Plans bring dependable revenue and repeat business to Veterinarians, making Petly Plans a critical way for Veterinarians to grow their practice.

But IDEXX faced 2 big challenges wth Petly Plans: 1) The site had to promote the benefits of providing preventive care in general; 2) the site had to explain preventive care plans since they are new in the veterinary market. So our site had to be organized around 2 major user goals and still drive interest in IDEXX’s branded Petly Plans themselves.

Simple Navigation: We devised a content strategy and from it, a navigational model, that focused all of the content assets into 3 sections, each one answering the questions Veterinarians might have about preventive care plans.

Emotional, Dynamic Design: Engaging users is what we do. For PetlyPlans.com, it just made sense to use silent video right on the homepage to make that immediate connection with our target audience, veterinarians. We designed the site in IDEXX’s brand palette, using compelling imagery juxtaposed with solid blocks of color to create a an experience that kept prople scrolling, clicking and exploring.

Imaginative and captivating animation: For Petly Plans, our goal was to create a video that showcased key product features and drives leads. An eloquent script, clean and simple animation design, and an encouraging voiceover work together to create a powerful video experience. The easily-digestible format can be promoted in social media campaigns and even at tradeshows.

Project Details

Client:IDEXX Laboratories
Project Begin:Dec 2016
Project End:Jan 2017

Project Success

Emotional, dynamic design with engaging homepage video.
Product video to showcase product features and drive leads.
  • The Consensus team is absolutely fantastic!

    T2 BioSystems
  • Congratulations to the Consensus team on a fantastic launch of Tufts Health Plan..

    Brian Colorado
  • I have to admit I was always skeptical of working with agencies… it took all of 1 second to realize I HAVE TO WORK WITH CONSENSUS!!!

    Kristen C.

From the 560 Blog

Read some insights from our key thought leaders.

The Power of Illustration in Digital Design

Three reasons why using illustration in web design and digital campaigns is a more engaging experience for your target audience. Why use illustration in web design? We’ve been seeing the

Read More

Successful Branding By Design

Love the brand When it comes to creating a brand, most businesses think they have it covered. They've hired a designer to create a logo that represents their company and voila

Read More

Creating the Right Mobile Interface

Lacrosse Face-Off

Creating a clean and simple mobile interface -- we know it’s not easy but it’s something we aim to do with each and every new mobile project we take on.

Read More

Reach out!

Looking for assistance in digital strategy, content marketing, digital media, IA/UX, responsive design or decision sciences? We are one call or e-mail away!