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Bold 360 (LogMeIn)

“We’re going to crush it. You are awesome!”

To announce the launch of the new Bold360 brand and the relaunch of its omni-channel customer engagement platform, the folks at LogMeIn asked us to create a video to showcase the new product for customers and internal employees.

At a moment when customer experience is the silver bullet of customer retention and profitability, Bold360 is disrupting the CRM marketplace with a customer engagement platform that unites companies’ disparate data into one seamless, intelligent experience.

We knew our video needed to showcase the new, wholly rejuvenated Bold360 platform in a way that would completely overcome its previous reputation as chat tool. We needed to take a big picture approach, boastful even, targeting CRMs as only “good enough,” and highlighting how Bold360 could supercharge the customer experience. We wanted to emphasize the power of Bold360, so we used a visual approach that showed the agent surrounded by actionable customer data.

The result is a lively video that’s delightful to watch, and easy to digest, highlighting exactly how Bold360’s platform allows companies to create an intelligent customer experience that aligns with today’s customers’ expectations.

Client:

LogMeIn

KEY STATS:

700,000 views
4 weeks to market
106 seconds average view

Project Type:

Lead Gen – Video

Services:

Digital Strategy
IA/UX
Design
Animation

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