Rethinking the Human Experience.
With the launch of a new product fast approaching, Human Reset teamed up with Consensus to complete a number of strategic initiatives including product branding, e-commerce strategy, data analytics, and a strong social and digital presence to ensure the successful launch of the Human Reset Button ™.
The idea of the Human Reset Button ™ was founded by a long-time coach looking to help a struggling player. An understanding of needing a “reset” developed into a new product, geared towards the power of awareness and positive thinking. As a wearable bracelet, this tool is designed to be a constant reminder to help people overcome negative thinking and moving forward to “reset”.
The journey to launch started with Brand Messaging Platform and Visual System, where Consensus helped to articulate what the Human Reset brand stands for and how to bring that to life in the creative experience through engaging content and an elegant site design.
Developed as a full end-to-end ecommerce platform, the site features a seamless and intuitive checkout process. The site also supports complete content management, with most notably, the ability to collect other Human Reset Button ™ stories.
A heavily integrated social media presence will assist in a successful product launch and Consensus will help strategize and execute across the most used platforms.