When Education Week wanted to transform their digital presence, Consensus was tasked to develop a digital strategy that would elevate their content capabilities, greatly enhance the user experience and help drive their mixed revenue model.
The key to any successful Digital Strategy is knowing (and weighting) an audience, understanding a client’s business goals and combining these with the ability to imagine an amazing experience. At Consensus, we base all of our recommendations on research – our scored methodology instills confidence in our clients that any new digital experience will assist with growth and a more purposeful brand.
For Education Week, we delved into the research, conducting over 40 stakeholder interviews, surveying five core audience segments and performing an environmental assessment. Armed with these insights, we put them to use in defining a set of scored recommendations – and this is where things get interesting. We applied two different models, creating two very different views of our target audiences and the recommendations to support their goals.