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Consensus - Boston Digital Agency
  • Client: BostonLax
  • Project Type: Online Sports News
  • Services: Research, IA/UX, Design, Development
  • Technology: WordPress, Subscription Services, Membership

BostonLax: An Online Sports Experience

For the start of the season, the updated BostonLax site has launched with new and improved functionality across the board.

For the first time, the BostonLax website now offers a Season Pass membership, where users can subscribe for exclusive content and coverage. Subscribers receive a full year of unrestricted access to video game highlights, monthly podcasts and much more. In order to engineer and customize the best user experience possible, Consensus configured the Season Pass. Engineered specifically for the site experience, this paywall provides seamless integration and advanced abilities to customize subscriber access to things such as video and audio content, forums and more.

In addition to the enhanced video and podcast content for subscribers, the new site bolsters upgraded functionalities taking the season coverage to the next level.

Scoreboard – the BostonLax site was developed with capabilities to crowdsource game scores. This feature enables real-time score updates as users have the ability to report scores in real-time based on the quarter, half or end of a game. Once the score is submitted, a BostonLax scoreatician will review the score and publish it to the site.

Rankings – Both player and team rankings are featured on the updated BostonLax experience, giving users an in-depth view into action across the state.

Recruiting – With player highlights, recruiting updates and a dedicated content team breaking news in the “rumor mill”, the recruiting page gives users an insider look into all recruiting coverage.

Team Pages – Team pages have a revamped look, featuring logos, team information, scores, schedule and dynamic maps to the teams’ field to ensure you don’t miss a moment of action.

Video – With a new Brightcove integration, the BostonLax site has robust and powerful video capabilities ensuring the highest quality for game recaps, individual highlights and more.

With enhanced functionality and features backed by cutting edge integrations, the new BostonLax site has everything to be the home of all things Massachusetts lacrosse this spring for users and subscribers alike.

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