Primary Research (Stakeholders Interviews)
Survey internal and external stakeholders on current and proposed interactive initiatives. This consists of onsite and/or teleconference strategy sessions to understand statement of business value for the company (short term, medium term, long term). This includes business strategy, audience insights, brand architecture and sales process.
Primary Research (Users)
Category, Best-In-Class, Environmental Assessment
Decisions Based on Research
Every project we start begins with research. Our goal is to create the ideal experience for our clients and their target audiences — and to do it well, we like to have all the answers. So we’ll dive deep into documents and business plans, conduct stakeholder interviews when we need to, and we’ll ask questions. Because ultimately, we want to create a set of recommendations you can believe in, defend, and trust.