Omni-Channel Research + Strategies

Omni-Channel Research + Strategies

Part of reaching a peak design and functionality performance is to understand your audience, their goals, and primary actions within the digital ecosystem. We use this to inform a set of ranked, recommendations/tactics that will be used to refine the overall omni-channel map.

Survey

Primary Research (Stakeholders Interviews)

Survey internal and external stakeholders on current and proposed interactive initiatives. This consists of onsite and/or teleconference strategy sessions to understand statement of business value for the company (short term, medium term, long term). This includes business strategy, audience insights, brand architecture and sales process.

Research

Primary Research (Users)

Survey audience via site survey or web intercept form, interpret and summarize results.
PieChart01

Category, Best-In-Class, Environmental Assessment

Digital activity is analyzed to better understand industry trends and best practices in communicating to target audience.
Graph01

Secondary Research

Consensus will review available secondary research sources. This involves a technographic review and social listening to understand the summary of existing client/audience research and other public sources such as research from firms like Forrester Research, Yankee Group, etc.
Matrix

Analytics Review

For each engagement, we have a unique set of challenges to overcome, and knowing where to look and what to look for is half the battle. A review of your site’s current traffic with an emphasis on visitor trends, traffic sources, content review, goals (including conversions), search and campaign tracking. This activity also includes evaluation of all related social media properties related to your business.

Decisions Based on Research

Every project we start begins with research. Our goal is to create the ideal experience for our clients and their target audiences — and to do it well, we like to have all the answers. So we’ll dive deep into documents and business plans, conduct stakeholder interviews when we need to, and we’ll ask questions. Because ultimately, we want to create a set of recommendations you can believe in, defend, and trust.

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