Media Strategy

Media Strategy

Research, strategy, creative, and automated top and mid-funnel activities attract and qualify the right kind of leads.

Mindmap

Digital Media Strategy

Development of an overall digital strategy is based both on business needs as well as Social Technographics. This research approach, as well as Social Listening allows us to factor in business needs and overall brand sentiment with the information we need to properly target desired leads.
Paid search

Paid Search

Our campaign planning process takes into account not only business objectives and seasonal communications, but also the buyer persona and a user’s exposure over time to long form campaigns. We offer full service campaign management for paid search campaigns, including messaging strategy and ad copy writing, keyword research and strategic campaign implementation, and ongoing campaign monitoring.
Ads

Display Advertising

Consensus implements creative messaging and design for all IAB standard ad dimensions. We understand that a large part of marketing and advertising comes through social platforms, which is why we also support Facebook/social advertising. We also support the implementation of targeted display advertising campaign, by interest group, direct ad buy, or retargeting.
Automation

Marketing Automation

Using high quality marketing automation tools such as Hubspot and Marketo assist in creation of top-mid funnel marketing to assist in lead generation, lead nurturing, and list management. We also focus on behavior based lead scoring and dynamic database segmentation.
Email

Email Marketing

Email marketing is an essential component of digital media and automation. Our team creates services pertaining to email design and creative copy, along with coding HTML emails or email templates built to be editable by the email service provider of your choice. Our email marketing strategy includes list segmentation, personalization, an overall messaging plan, and email analytics.

It’s About Targeting

We design our omni-channel marketing campaigns with both your business goals and your budget in mind. Fundamentally it comes down to placing your content where it will perform best — and that typically means highly-targeted placements. We make use of mediums such as programmatic display, social search, and even print and direct mail. We are constantly looking for the best channels for our clients, whatever their goals may be.

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+1 617 670 0714 (x1)

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560 Harrison Ave., Boston, MA 02118

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