Media Strategy

User journeys and mico-moments.

Media Strategy + Marketing Automation

Consensus Interactive fully understands the highly competitive nature of the online marketplace. It is our goal to develop a lucrative SEO program that drives revenue through your website.

As you may or may not be aware, organic search listings have a click-through rate of 90% when compared with paid search advertising, which has a 2% click-through rate on average. Although paid search advertising can generate high revenues, SEO guarantees long-term online marketing success and a lower cost per acquisition throughout the life of your business.

Mindmap

Digital Media Strategy

Development of an overall digital strategy is based both on business needs as well as Social Technographics. This research approach, as well as Social Listening allows us to factor in business needs and overall brand sentiment with the information we need to properly target desired leads.
Paid search

Paid Search

Our campaign planning process takes into account not only business objectives and seasonal communications, but also the buyer persona and a user’s exposure over time to long form campaigns. We offer full service campaign management for paid search campaigns, including messaging strategy and ad copy writing, keyword research and strategic campaign implementation, and ongoing campaign monitoring.
Ads

Display Advertising

Consensus implements creative messaging and design for all IAB standard ad dimensions. We understand that a large part of marketing and advertising comes through social platforms, which is why we also support Facebook/social advertising. We also support the implementation of targeted display advertising campaign, by interest group, direct ad buy, or retargeting.
Automation

Marketing Automation

Using high quality marketing automation tools such as Hubspot and Marketo assist in creation of top-mid funnel marketing to assist in lead generation, lead nurturing, and list management. We also focus on behavior based lead scoring and dynamic database segmentation.
Email

Email Marketing

Email marketing is an essential component of digital media and automation. Our team creates services pertaining to email design and creative copy, along with coding HTML emails or email templates built to be editable by the email service provider of your choice. Our email marketing strategy includes list segmentation, personalization, an overall messaging plan, and email analytics.

It’s About Targeting

Sponsored search ad placement with Google AdWords is a powerful and cost-effective way to drive interested Google searchers to your website with keyword searches and phrases. Customized ads are displayed on Google.com (at the top and right of the search results page) and the Google advertising network.

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+1 617 670 0714 (x1)

Mon. – Fri. 8 am – 6 pm

560 Harrison Ave., Boston, MA 02118

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