Creative (IA/UX)

Creative (IA/UX)

The creative process begins with a solid understanding of our client’s brand. Our goal with the look-and-feel of any assignment is to explore a variety of visually impactful ideas that can communicate corporate positioning in a simple, aesthetically pleasing, memorable way. The final creative assets must be expandable across the ecosystem and adaptable to help develop unique identities for individual lines of business.

Drawing

Branding

Having a strong brand is a sure way to rally your audience around your services and make them believe in why you love what you do. That’s why we dedicate so much of our energy to creating top notch branding and visual systems that include a creative brief, mission statement, brand essence and personality, logo treatment, color palette, typography, and iconography.
paintbrush

IA/UX/UI

We believe that architecture is an integral component of the user experience. It is imperative that mental models, navigation models, and wireframes are designed properly to ensure a high performance on any website. Creative engages IA/UX workflows in our wireframe tool and we are up to date in the latest page elements that will attract your users.
video

Video & Animation

Though we enjoy the entire creative process, there is something special (and fun!) about the Video & Animation portion. From script writing, casting, location scouting, set design, to the film shoot days, we always walk away with new information and great experiences. We also include animation techniques, voice talent, and music implementation to make the final product come alive.
advert

Campaign Marketing

In any campaign, the creative assets need to maintain a consistency across the board. This consistency in look and feel creates familiarity with the audience and strengthens the campaign messaging. Consensus has delivered standard IAB & mobile ad designs, social tiles, posters, infographics, landing pages, email templates, and animated ads.
photography

Photography

Our Creative Team defines direction for custom photo shoots and delivers quality, high res imagery that looks great on any experience. We understand that certain angles and shots can turn a “good” image into a “great” image, which is why put a ton of effort into product stills and lifestyle photography.

Simply Breathtaking

The truth is, our design unveils are everyone’s favorite meeting. Whether we’re designing a website, mobile app, or content marketing program, our designers thrive on finding new ways evoke emotion and provoke action through design. We are constantly pushing the limits, painstaking in our attention to every single detail, and dedicated to bringing our clients’ brands to life in new ways.

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+1 617 670 0714 (x1)

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560 Harrison Ave., Boston, MA 02118

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